PRICING

Fixed scope. Fixed price.

Two services. Different work. Same standard.

AI engagements and web design have different shapes, so we price them differently. Use the table below for the floor and ceiling, then jump to the service that matches your project.

3

services · transparent ranges · fixed-fee engagements

AT A GLANCE

The range, the structure, the timeline.

Service Range Engagement Timeline Link
AI Strategy $1,750–$31,500 Fixed-fee project 1–16 weeks
Web Design From $2,800 Fixed-fee project 2–6 weeks
Retainers $750–$1,500/mo Post-engagement, optional Monthly

All engagements are fixed-fee. No hourly billing. No surprise invoices. Ranges reflect founding-cohort pricing where it applies — list price returns once the cohort fills.

Fixed scope. Fixed price. No surprise invoices.

W&W operating principle

AI STRATEGY + IMPLEMENTATION

Three engagements. Pilot first.

Discovery diagnoses, Pilot ships one workflow in 30 days, Implementation scales it across teams. Most clients start with Pilot. Retainers are optional and only after we've shipped together.

Founding Cohort · 30% off · 5 slotsFirst five clients get 30% off in exchange for a written case study. List price returns once the cohort fills.

Discovery Sprint

$1,750–$3,500

$2,500–$5,000 list

1–2 WEEKS · AUDIT + ROADMAP

Map your workflows, find where AI fits, and get a prioritized roadmap you keep. Free intro call before you commit.

  • Workflow + process review
  • Tooling audit, what you have and what fits
  • Prioritized opportunity map
  • Written assessment document
  • No commitment to next tier

Full Implementation

$14,000–$31,500

$20,000–$45,000 list

8–16 WEEKS · 2–3 WORKFLOWS

Two to three connected workflows, scaled across teams. For when the pilot proved it out.

  • Everything in Pilot, plus:
  • 2–3 connected workflows
  • Cross-team rollout + change mgmt
  • Integration with existing tools
  • Custom dashboards + reporting
  • 60 days post-launch support

Read about AI Strategy

ONGOING SUPPORT

When the project ends, work doesn't stop.

Two ways to stay on after we ship — one for the site we built, one for the AI systems we deployed. Both optional, both only for clients we've delivered for.

Atmospheric warm-light photograph — Web Care retainer

MONTHLY · 2 HRS · SITES WE BUILT

Web Care

Keep the site we built fast, current, and secure — hands-off upkeep without a new project every time something changes.

  • Up to 2 hours per month
  • Content updates + minor tweaks
  • Uptime + security monitoring
  • Monthly check-in
  • Priority queue for requests
  • Additional hours available at our standard rate

WHY WE PRICE THIS WAY

Anyone quoting an exact price sight-unseen is guessing.

Brady Wolford · co-founder
Brady Wolford — co-founder portrait stand-in (about-hero photo)

WEB DESIGN + DEVELOPMENT

Three tiers. Fixed scope. Fixed price.

Foundation is for businesses that need a credible marketing site. Signature is the standard tier most clients land on. Bespoke is for sites that have to do real work — intake flows, calculators, functional components.

Founding Cohort · 20% off · 5 slotsFirst five clients get 20% off in exchange for a written case study. List price returns once the cohort fills.

Foundation

$2,800–$4,400

$3,500–$5,500 list

~2 WEEKS

A sharp, custom-coded marketing site — no templates, no agency overhead.

  • Up to 5 pages
  • Custom design, no templates
  • Lighthouse 90s · WCAG 2.2 AA
  • SEO + structured data
  • 2 revision rounds
  • 30 days post-launch support

Bespoke

From $16,000

From $20,000 list

4–6 WEEKS

For sites that have to perform — intake systems, calculators, full commerce, or custom flows built for your business.

  • 10–15+ pages, scoped to fit
  • Custom functional components
  • Full commerce or auth flows
  • Maximum AI + SEO discoverability
  • 3 revision rounds + priority support

Read about Web Design

PRICING QUESTIONS

The questions we hear most.

Why a price range and not a fixed number?

Every engagement is scoped during the intake call. The range covers the actual variation in what gets built: a Foundation site with five simple pages lands at the low end; one with booking, integrations, and three custom illustrations lands at the high end. We give a fixed number after the call — not before. Anyone quoting an exact price sight-unseen is guessing.

What's the cheapest way to start?

Discovery Sprint ($1,750–$3,500) for AI — a focused 1–2 week diagnostic with a roadmap you keep, no commitment to next tier. Foundation ($2,800–$4,400) for web — a 3–5 page marketing site, ~2 weeks. Either gets you a real working relationship before a bigger commitment.

What does the founding-cohort discount mean?

The first five clients in each service get founding-cohort pricing — 30% off AI engagements, 20% off web projects — in exchange for a written case study and a public reference. List price returns once the cohort fills. This isn't a permanent discount; it's a one-time launch program.

How do retainers work?

Optional, and only after we've shipped for you — a Pilot, a Full Implementation, or a site we built. Two plans: Web Care ($750/mo, 2 hours) and AI Partnership ($1,500/mo, 4 hours). Additional hours at our standard rate. For deeper embedded involvement we keep a limited number of partnership slots — ask. Cancel with 30 days notice.

Is there a discount for paying upfront?
No. Standard terms are 50% to start, 50% on delivery for projects under $20K. Larger engagements get milestone-based payments. We don't discount for prepayment — the price is the price.
What if I want both AI and a new website?
Both engagements run in parallel. We don't bundle them into a single line item — each one needs its own scope and its own success criteria. We do coordinate timelines so the workflows and the site launch together where it makes sense.

NEXT STEP

Start with a conversation.

The intake takes thirty minutes. Either we're a fit and you get a written scope with a fixed price, or we're not and you get a referral to someone who is. No deck. No sales team.