Ideas

Ideas.

Thinking out loud.

See the archive

May 15, 2026 4 min read Brady Wolford
What we'd do in your first 30 days

A 30-day pilot, walked beat by beat — including the part where we tell you no.
May 14, 2026 3 min read Brady Wolford
AI consulting we'd never recommend

Five engagements we wouldn't take, and five questions we'd ask before we'd quote.

Sparse, dated, honest. An RSS feed lives at /field-notes/rss.xml.

WANT MORE LIKE THIS?

New ideas in your inbox, not your spam.

We send roughly two essays a month. No drip campaigns. No upsells. Reply to any of them — Brady or Marc reads every one.

Subscribe by email Or start a conversation